To improve GMB ranking, focus on completing your profile, gaining reviews, optimizing local keywords, and consistently posting updates. These actions signal relevance, trust, and activity to Google, helping your business appear higher in the local pack.
Improving your Google My Business (GMB) ranking is essential for any business that wants to drive local traffic and attract nearby customers. With platforms like Digital Span, GMB optimization, and enhancing local visibility become even more strategic. Below are the most effective methods to improve GMB ranking while ensuring long-term local SEO performance.
1. Complete and Optimize Your GMB Profile
A fully completed GMB profile forms the foundation for better visibility. Include accurate business name, address, phone number (NAP), website URL, business hours, service categories, and attributes. Use your primary keyword—how to improve GMB ranking—naturally in your business description. This signals strong relevance to Google’s local algorithm.
Consistency in NAP across your website and other listings builds trust and prevents ranking issues caused by mismatched data.
2. Use Location-Based Keywords in GMB Content
Optimizing for local intent involves using location-based keywords in posts, services, and business descriptions. Add keywords like digital marketing agency in Amsterdam or SEO services in Netherlands if relevant to your business location. Regularly update your GMB posts and service sections using phrases like how to improve GMB ranking along with related terms like “local SEO boost” or “Google Maps ranking tips.”
3. Collect and Respond to Google Reviews
Online reviews significantly impact GMB ranking. Encourage satisfied customers to leave reviews and always respond professionally. Google considers engagement as a ranking factor, so timely replies also matter.
When customers mention keywords such as “best digital marketing company in Amsterdam,” these can further support your ranking through keyword-rich UGC (user-generated content).
4. Add High-Quality Photos and Videos
Listings with frequent, high-quality images tend to rank better. Upload photos of your team, services, workplace, and projects regularly. Geotagged images help reinforce your location to Google’s algorithm, indirectly contributing to how to improve GMB ranking.
Videos showcasing your work, customer experiences, or office tours can also enhance engagement and trust.
5. Use GMB Posts Regularly to Stay Active
Posting on GMB weekly boosts relevance and activity signals. Share offers, updates, events, or blogs from your website like Digital Span. Use keywords subtly in these posts without stuffing. Adding value-rich content helps in local search presence and educates your audience.
Including phrases like how to improve GMB ranking in your posts creates content consistency and keyword alignment.
6. Build Local Citations and Backlinks
Submitting your business to local directories like Yelp, Hotfrog, or Dutch-specific ones such as Telefoonboek.nl helps strengthen local SEO. Consistent citation data reinforces trust.
Quality backlinks from relevant local websites or partners increase domain authority, which plays a supportive role in GMB visibility. Make sure these sources reflect the same business data as in your GMB listing.
7. Track Performance and Optimize Accordingly
Use tools like Google Business Profile Insights and Google Search Console to monitor impressions, clicks, and customer actions. Look at what posts or keywords are driving the most activity and refine your strategy based on performance.
Tracking how well your efforts are aligning with how to improve GMB ranking will guide your next steps and maximize results.
Conclusion
To improve GMB ranking effectively, you need to take a multi-dimensional approach involving profile optimization, customer engagement, keyword usage, and local citations. When done consistently, it helps businesses stand out in local searches and Google Maps, leading to higher conversions and footfall.
Let Digital Span help you establish a strong local SEO presence and ensure your business ranks where it matters the most.