To rank in the Google Local 3 Pack, businesses must optimize their Google Business Profile, gather local reviews, build citations, and maintain consistent NAP (Name, Address, Phone) information across the web. Proximity, relevance, and prominence are key factors Google considers in placing businesses in the top 3 map listings.
Google’s Local 3 Pack appears at the top of local search results and includes the three most relevant businesses near the user. For any local business, ranking in the Google Local 3 Pack means higher visibility, increased traffic, and more customer conversions. This placement is driven by various local SEO signals that you must strategically implement.
Optimize Google Business Profile to Rank in the Google Local 3 Pack
A complete and verified Google Business Profile (formerly Google My Business) is essential to rank in the Google Local 3 Pack. Ensure your profile contains accurate business name, location, hours, services, and categories. Add high-quality images, products/services, and regular updates.
Engage with users by responding to reviews and posting offers or events. Google values activity and accuracy, and both help your business show up in the top 3 listings.
Maintain Consistent NAP Details Across All Listings
To rank in the Google Local 3 Pack, your business must have a consistent NAP—Name, Address, and Phone Number—across all local directories and your website. Inconsistencies confuse search engines and hurt your local ranking.
Audit your listings on directories like Yelp, Bing Places, Apple Maps, and industry-specific platforms to ensure uniformity. Structured citations build trust and improve the likelihood of being chosen by Google’s algorithm.
Gain Quality Local Reviews to Rank in the Google Local 3 Pack
Customer reviews are one of the strongest trust signals to rank in the Google Local 3 Pack. Encourage happy clients to leave 5-star reviews on your Google Business Profile. Respond to all reviews—both positive and negative—to increase engagement and credibility.
Reviews help build local authority and directly impact click-through rates from the map pack. Use ethical methods to request feedback such as QR codes, SMS follow-ups, or email campaigns.
Use Localized Keywords on Website and GBP
Make sure your website and Google Business Profile use localized keywords naturally. If you’re a digital marketing agency in Amsterdam, terms like SEO agency Amsterdam or local SEO in Amsterdam should appear on landing pages, headings, and descriptions.
Optimizing for geographic relevance helps Google connect your business to local search intent, thus improving your chance to rank in the Google Local 3 Pack.
Build Local Backlinks and Citations
Backlinks from relevant local websites increase your domain authority and signal local importance. Partner with local news outlets, bloggers, business associations, or sponsorships to acquire these links.
Citations—mentions of your business on other web platforms—also contribute to higher trust and visibility. Consistent and accurate citations improve local pack ranking over time.
Mobile Optimization and Site Speed Help Rank in the Google Local 3 Pack
Since most local searches happen on mobile devices, ensure your website is responsive and fast-loading. Google uses mobile-first indexing, so slow or broken mobile pages negatively impact your ability to rank in the Google Local 3 Pack.
Compress images, reduce unused scripts, and enable caching to optimize performance. A fast mobile-friendly experience enhances user interaction and helps retain your local visitors.